The current agency I am working with produces four blog posts monthly for my website to enhance organic SEO by incorporating relevant keywords. However, there is no direct link to the "Blog" section on the website. I am unsure if this approach is truly effective for improving our Google ranking if visitors are not accessing the blog posts.
It is unlikely that posting blogs that are not publicly visible will have a significant impact on your website’s SEO. While creating high-quality content is a crucial element of SEO, it is essential for that content to be accessible to search engines and users.
If your blog posts are not linked from your website’s main navigation or through internal links on other pages, search engines will have difficulty discovering and indexing them. Without proper indexing, your blog posts will not be displayed in search results, rendering them useless for SEO purposes.
Furthermore, even if search engines somehow find these hidden blog posts, they will not be able to assess their relevance and quality without user interaction. Search engines use various factors, including backlinks, user engagement, and time spent on a page, to determine a website’s ranking. Hidden blog posts lack these signals, diminishing their potential impact on your website’s SEO.
Therefore, it’s essential to ensure your blog posts are publicly accessible and linked from your website’s main navigation or other relevant pages. This approach allows search engines to crawl and index your content, enabling them to evaluate its relevance and quality, ultimately contributing to your website’s overall SEO performance.