The decline in SEO jobs is attributed to a combination of factors.
Firstly, the industry is becoming more automated. Advanced tools are automating tasks previously handled by SEO professionals. This trend is driven by the constant evolution of search algorithms, necessitating the use of sophisticated software for analysis and optimization.
Secondly, the increasing importance of content marketing has led to a shift in the demand for SEO skills. Content creation, marketing, and social media expertise are becoming more valuable in the SEO landscape, while traditional SEO tasks are being automated or outsourced.
Thirdly, the rise of AI-powered SEO tools has made it easier for businesses to manage their own SEO, reducing the need for dedicated professionals.
Finally, the increasing cost of living and the desire for higher salaries among experienced SEO professionals have driven some companies to outsource their SEO work to cheaper markets, further impacting the job market in developed countries.