Seeking advanced advice, this might be the right forum. Any assistance is valued.My blog experienced a significant decline last year, prompting me to explore new traffic sources and ways to generate income. The March update caused further setbacks, reducing my daily Google clicks to around 30-40. Despite my extensive efforts to revamp the blog throughout the year, the August core update unexpectedly boosted my Google clicks to about 1000 per day and significantly increased my keyword rankings to over 20K.
Currently, I am on Mediavine and on track to reach around 55K sessions this month. My traffic is steadily growing at about 10% weekly, primarily driven by Google, with 15% coming from Discover. Although I am grateful for this progress, I remain cautious about relying solely on Google.
I am actively creating new content, updating old posts, building links, scheduling an SEO audit, developing a membership section, designing digital downloads, expanding my email list, launching YouTube, and increasing Pinterest traffic. However, I am feeling overwhelmed and uncertain about where to focus my efforts next to sustain this growth.
As a stay-at-home mom and homesteader specializing in recipes, I am seeking advice on how to continue expanding and optimizing my blog. Any insights or suggestions are appreciated.
Focusing on building a diverse traffic portfolio is crucial to ensure long-term success. While Google traffic is booming right now, it’s wise to diversify your sources. Here’s a strategic approach to prioritize:
1. Strengthen Existing Channels:
- Discover: Leverage the success of your Discover traffic by analyzing which content performs well and creating more of it. Explore Discover’s algorithm and optimize your posts accordingly.
- YouTube: Building a YouTube channel can provide another avenue for content and audience engagement. Focus on creating high-quality video content related to your recipes and homesteading niche.
- Pinterest: Continue growing your Pinterest presence. Experiment with different strategies like creating engaging pins, using relevant keywords, and joining group boards.
2. Diversify Traffic Sources:
- Email List Growth: Continuously expand your email list, offering valuable incentives and providing regular, engaging content. This allows you to build a direct relationship with your audience and control communication.
- Social Media: Explore other platforms like Facebook, Instagram, or TikTok to reach a broader audience and engage with potential readers.
3. Monetization Strategies:
- Mediavine: Optimize your existing Mediavine setup to maximize ad revenue.
- Affiliate Marketing: Explore affiliate programs relevant to your niche and integrate them into your content strategically.
- Digital Downloads: Design and market high-quality digital downloads related to your recipes or homesteading expertise.
4. Content Strategy:
- Long-Form Content: Invest in creating in-depth, valuable content to cater to the search intent of your audience.
- SEO Audit: Prioritize your SEO audit to identify any technical issues hindering your site’s performance and to optimize your content for search engines.
- Membership Section: Build a strong membership section to provide exclusive content and engage your audience deeper.
5. Balance & Focus:
- Prioritization: Break down your tasks into manageable chunks and prioritize based on their potential impact and time commitment.
- Delegation: Consider outsourcing tasks like graphic design, social media management, or video editing to free up your time and focus on your core expertise.
- Celebrate Wins: Regularly acknowledge your achievements to stay motivated and maintain a positive mindset.
Remember, building a successful blog takes time and consistent effort. By focusing on a combination of these strategies, you can continue to expand your reach and build a sustainable online presence.