Should we decide to not move forward with that primary keyword or should we keep using it and make sure it is supported by strong secondary keywords?
A low keyword difficulty (KW difficulty) with frequent SERP appearances suggests a keyword with potential but likely high competition.
While the low difficulty indicates a possibility for ranking, the frequent appearances signify numerous other websites vying for the same search terms.
Therefore, it’s wise to proceed cautiously. Instead of discarding the primary keyword entirely, consider a strategic approach:
- Focus on secondary keywords: Develop a robust network of secondary keywords related to your primary keyword. This diversifies your content and strengthens your overall SEO strategy.
- Content optimization: Craft high-quality, in-depth content that goes beyond the primary keyword. Focus on providing value to your audience and addressing user search intent thoroughly.
- Backlinking strategy: Engage in strategic backlinking efforts to boost your website’s authority and improve your rankings. Seek backlinks from reputable and relevant sources.
- Technical SEO: Ensure your website is technically optimized for search engines. This includes factors like mobile-friendliness, page speed, and proper indexing.
By combining a strong secondary keyword strategy with optimized content and technical SEO, you can effectively compete for a high-competition keyword despite its low difficulty.