I would like to see more detailed information such as monthly trends from referring domains, anchor texts, types of links, average domain rating, etc.
Answer: During competitor research, it’s essential to analyze various metrics beyond just website traffic. Key metrics include:
- Monthly Trends from Referring Domains: Understanding how competitors’ traffic evolves over time provides valuable insights into their marketing strategies and performance.
- Anchor Texts: Analyzing the anchor text used in backlinks helps determine the keywords competitors are targeting and the type of content driving traffic.
- Types of Links: Identifying the distribution of link types, such as blog posts, forum discussions, or social media mentions, reveals the sources of their backlinks and potential outreach opportunities.
- Average Domain Rating: Domain rating scores indicate the overall authority and trustworthiness of a competitor’s website, offering insights into their digital marketing efforts and brand reputation.