My website is generating decent traffic through organic social channels, with around 30-50k visits per month. However, only about 1500 of those visits are coming from search engines, so I am looking to improve my SEO efforts. Many recommend focusing on easy-to-rank keywords with lower traffic volumes rather than high-traffic keywords. When I researched keywords with 5000 search volume and a difficulty of 10-20 in my niche using Ahrefs, I found that they were dominated by major players with high domain authority and monthly traffic. It seems that truly low-volume and low-difficulty keywords in my experience are those with less than 250 monthly searches and a difficulty of less than 3. It is challenging for beginners to compete with established brands for keywords with 5000 search volume and a difficulty of 10-20. I am willing to target keywords with around 200 monthly searches, although this may seem low compared to others' definition of "low" volume.
“Low-volume” and “low difficulty” keywords are often those with less than 250 monthly searches and a difficulty score of under 3. This approach focuses on targeting niche topics with high conversion potential but low competition.
It is important to note that search volume and keyword difficulty are just two factors to consider. A keyword with a low search volume might still be valuable if it has high conversion rates and leads to a significant revenue stream.
Ultimately, a more effective strategy is to prioritize content quality and user experience over relying solely on search volume and keyword difficulty metrics. Focus on creating informative, engaging content that provides real value to your target audience. This approach can lead to higher rankings and organic traffic even with keywords that have lower search volumes.