Hello! I'm curious about what would be considered a good click-through rate for a website that has both blog posts and product pages. I'm not sure how to determine the industry standard for this metric.In my Google Search Console, I have noticed that my average CTR is currently quite low at 1%. Despite having a high number of impressions for certain keywords, the actual number of clicks is very low. For example, there are keywords with 30,000 impressions but only 250-380 clicks in total for a month, or keywords with 15,000 impressions but only 60-80 clicks.
I’m wondering if there are any effective strategies to improve this. Would you be willing to share your CTR for comparison purposes?
A good CTR for a website can vary greatly depending on factors like industry, website type, and keyword ranking. While a general goal might be 2.5% or higher, a CTR of 1% is considered low. To improve CTR, focus on these areas:
- Improve Meta Titles and Descriptions: This is crucial for ranking high and attracting clicks, especially if you’re ranking in the top 3 positions but receiving low clicks despite high impressions.
- Enhance On-Page SEO and Content: If you’re ranking low for a keyword, improve your on-page SEO and content quality to increase visibility and attract clicks.
- Utilize Schema Markup: This helps your product pages appear larger in search results, increasing their prominence and CTR.
- Focus on Keyword Ranking: Improving your keyword ranking, especially for high-volume keywords, can significantly boost your CTR. This is crucial if you’re ranking below the top 5 or 10 positions.
By addressing these points, you can significantly increase your click-through rate and improve your website’s overall performance.