"My wife is a massage therapist and I've noticed a drop in her ranking on the map pack for "Massage in CITY" from being in the top 3 or 4 to number 10 in the past week. Interestingly, her business is back in the top 3 spots when I search late at night. During the day, she ranks below businesses with no websites and reviews under 4 stars.I have considered updating her business hours, but she only works by appointment and isn’t at the location without one. Since she doesn’t have a receptionist, we don’t want people showing up randomly and risking negative reviews if no one is there to assist them. Her website, booking software, Google My Business profile, and even the sign on her door all clearly state that services are by appointment only.
I’m thinking of updating her main business listing image to include an overlay that says “By appointment only” to make it obvious if we decide to list operating hours. Is it worth listing the business hours, given the risk of negative reviews? What do you recommend?"
It’s understandable to be concerned about your wife’s business ranking, especially when it fluctuates throughout the day. There are a few things you can do to improve her ranking while maintaining the “By Appointment Only” policy:
1. Focus on High-Quality Reviews: Reviews play a major role in Google’s ranking algorithm. Since you’re seeing her rank lower during the day, it might be due to businesses with fewer reviews but higher average ratings. Encourage clients to leave reviews regularly. Consider offering incentives for leaving reviews, such as discounts or free upgrades.
2. Keep Google My Business (GMB) Profile Updated: Ensure all information on her GMB profile is accurate, including business hours, contact information, and services offered. While you don’t want to list traditional operating hours, consider using the “Appointment Only” option within GMB settings. This clarifies the service model without misleading customers.
3. Website Optimization: A well-optimized website can improve your wife’s ranking. Ensure her website is mobile-friendly, has clear calls to action, and contains relevant keywords related to massage therapy in your city. A website with a booking system makes it convenient for clients to schedule appointments.
4. Consider Local SEO: Implement local SEO strategies, such as creating citations (listing her business on reputable online directories) and building local backlinks. This helps Google understand her business’s location and relevancy within the city.
5. Monitor and Adjust: Keep a close eye on her ranking and make adjustments based on the changes. Google’s algorithms are constantly evolving, so a strategy that works today might not be effective tomorrow.
Regarding the “By Appointment Only” Overlay: While it might seem like a good idea, it could be confusing for customers. Instead, continue to clearly state this information on her website, booking system, and Google My Business profile.