What A/B Testing Tool Do You Use for Expression Engine Websites & Why?

Can someone recommend website A/B testing tools for EE sites, similar to those used for WordPress? Thank you!

There are a few options for A/B testing on ExpressionEngine websites:

  • Google Optimize: This is a free tool offered by Google that integrates well with many platforms, including ExpressionEngine. It allows you to run A/B tests on different elements of your website, such as headlines, images, and call-to-actions.
  • Optimizely: This is a paid tool that offers more advanced features than Google Optimize, such as multivariate testing and personalization.
  • VWO: Similar to Optimizely, VWO is another paid A/B testing tool with a robust set of features.
  • Convert: A popular choice for its ease of use and comprehensive analytics.

The best tool for you will depend on your specific needs and budget. If you are just starting out, Google Optimize is a great option. If you need more advanced features, Optimizely or VWO may be a better choice.

Here’s how these tools integrate with ExpressionEngine:

  • Google Optimize: You can implement Google Optimize on your ExpressionEngine site by using their provided code snippet in your template.
  • Optimizely, VWO, and Convert: These tools typically provide a similar method of integration, usually involving injecting a JavaScript snippet into your ExpressionEngine template or using a plugin for easier integration.

Remember to consider the ease of setup, the level of control you need, and the pricing when making your decision.