Hello everyone, I followed advice from an SEO expert and created a directory to drive targeted traffic to my website. Initially, it was ranking in the top 5, which was exciting. However, after the March algorithm update, the impressions dropped significantly. I have made various attempts to improve the situation, such as adjusting the content, adding a mini-tool, and fixing image delivery, but the site has not recovered. Could someone please take a look at [growth.aerialops.io](http://growth.aerialops.io) and help identify what may be causing the issue?
It’s difficult to pinpoint the exact cause of your website’s SEO decline without a comprehensive audit. However, based on the information provided, there are several potential factors that could be contributing to the issue:
- The March algorithm update: Google’s algorithm updates are known to impact websites’ rankings, and the March update could have negatively affected your directory. This is a common issue, and many websites experience fluctuations in rankings after these updates.
- Over-optimization: While creating a directory can be helpful for targeted traffic, it’s crucial to avoid over-optimization. Google penalizes websites that engage in black-hat SEO tactics, such as keyword stuffing or link manipulation. If your directory was overly optimized, it might have triggered a penalty.
- Poor website structure: The structure of your website plays a crucial role in SEO. A well-structured website with clear navigation and internal linking helps Google understand your content. It’s possible that your directory’s structure is not optimized, hindering its visibility.
- Low-quality content: Even if you’ve added content to your directory, it might not be of high enough quality for Google’s standards.
- Lack of backlinks: Backlinks are crucial for SEO, and the quality and quantity of backlinks can significantly impact your website’s ranking. If your directory lacks strong backlinks, it might be struggling to gain authority in Google’s eyes.
- Technical issues: There might be technical issues on your website, such as slow loading times, broken links, or mobile responsiveness, that are affecting your SEO.
It’s recommended to conduct a thorough SEO audit to identify the specific issues impacting your website. This audit should include:
- Keyword research: Analyze the keywords you are targeting and ensure that they are relevant to your audience and have sufficient search volume.
- On-page optimization: Check your website’s content, titles, meta descriptions, and headings to ensure they are optimized for the target keywords.
- Off-page optimization: Analyze your backlink profile and identify any low-quality or unnatural backlinks that might be harming your rankings.
- Technical SEO: Check your website’s structure, speed, mobile responsiveness, and other technical aspects to ensure they meet Google’s standards.
By addressing these potential issues, you can work towards improving your website’s SEO and regaining your lost rankings.