"Hello everyone, I launched my website a year ago and have been working on its SEO for over 6 months. On October 30, 2024, I added it to Google Search Console and it ranked 4th within 24 hours. On November 3, I made some bug fixes like addressing issues with the customer portal and login button. After reindexing the site, it has now disappeared from search results for relevant keywords and even its own name. I am concerned about this sudden drop in visibility and would appreciate any advice on how to resolve this issue. Best regards, - Arya."
It’s concerning that your website dropped from search results after fixing bugs. It’s possible the changes inadvertently affected your site’s structure or content in a way that Google’s algorithms interpreted negatively. Here are some potential culprits and steps you can take:
- Crawl Errors: Check for any new crawl errors in Google Search Console. If there are issues preventing Google from accessing or indexing your content, those must be resolved.
- Broken Links: The bug fixes could have introduced broken links, which can harm SEO. Review your site for broken links and fix them.
- Content Changes: Even minor changes to your site’s content can impact how it’s indexed. Review your content to ensure it’s still relevant and free of errors.
- Redirects: If you implemented redirects during the bug fixes, ensure they are set up correctly and don’t lead to error pages. Incorrect redirects can lead to lost traffic.
- Site Structure: Changes to your website’s navigation or structure can also affect indexing. Ensure your site is well-structured and easy for Google to navigate.
- Mobile Friendliness: Google prioritizes mobile-friendly websites. Double-check that your site is optimized for mobile devices.
- Search Console Data: Analyze the Search Console data for any significant changes in crawl rate, indexing, or other metrics that might provide clues about the drop in visibility.
If you’ve reviewed these aspects and haven’t identified the problem, it’s helpful to contact Google Search Console support or a professional SEO consultant for assistance. They can provide a more in-depth analysis and help you troubleshoot the issue.