Is there a guide or set of best practices available for incorporating SEO into website architecture? I am focusing on WordPress, but I believe this information can be applicable to any platform.
Website architecture plays a crucial role in SEO, and it involves organizing your content in a way that makes it easy for search engines to understand and crawl your site. To achieve this, consider the following:
- Content Segmentation: Divide your content into categories and subcategories based on your target audience and keywords. This will help search engines understand the overall topic of your website.
- Pillar Pages and Supporting Content: Create pillar pages that cover broad topics within your niche. Then, create supporting content that dives deeper into specific aspects of those topics and links back to your pillar pages.
- Internal Linking: Use internal links with carefully optimized anchor text to connect your content. This will help search engines understand the relationships between your pages and improve navigation for visitors. Aim to make all pages on your site within 2-3 clicks of each other.
- Content Clusters and Silos: Organize your content into topic clusters or silos by grouping related content together. This will help search engines understand the relevance of your content and improve your rankings for specific keywords.
- Schema Markup: Implement schema markup to provide search engines with additional context about your content. This can help improve the visibility of your website in search results.
By implementing these best practices, you can create a website architecture that is both user-friendly and optimized for search engines. Remember that your website architecture is an ongoing process that should be constantly evaluated and adjusted as needed.