"If I update website pages with new content that hasn't been updated for several months, will it improve our Google ranking? Please share your thoughts."
Answer: Updating website pages with fresh content can positively impact your Google ranking. Search engines like Google value regularly updated websites, as it indicates that your site is active and provides valuable information to users.
Here’s how updating content can help:
- Improved Relevance: Updating content allows you to keep your website aligned with current search trends and user interests. This can enhance your website’s relevance in search results for specific keywords.
- Increased Crawlability: Regular updates signal to search engines that your site is actively maintained. This encourages more frequent crawling, leading to a faster indexing of your content.
- Boost in Freshness: Fresh content can improve your website’s “freshness score,” a factor Google considers when determining search rankings.
- Better User Experience: Updated content provides users with the most relevant and up-to-date information, enhancing their experience and encouraging them to return.
Remember, updating content is just one piece of the SEO puzzle. A well-rounded strategy includes optimizing your website’s structure, using relevant keywords, and building high-quality backlinks.