On traffic extimation of a domain my client plans to buy I experience a hugh difference in the traffic estimation data:
- Sistrix estimation: 700 clicks monthly
- SimilarWeb: 500.000 monthly
How would you deal with this discrepancy? What are ways to validate such numbers? What are tools you find as reliable in this question?
There is a significant discrepancy between the traffic estimations provided by Sistrix and SimilarWeb for the domain in question. To address this, consider the following:
Understanding the Discrepancy:
- Data Sources and Methodology: Both tools use different methodologies to gather and analyze data. Sistrix relies heavily on search engine data, while SimilarWeb incorporates a broader range of sources, including website traffic, social media engagement, and app usage. These differences can lead to varying estimations.
- Sample Size and Accuracy: The accuracy of traffic estimations is influenced by the size and representativeness of the data samples used. Smaller samples can result in less reliable estimates.
- Domain Specificity: The traffic estimation accuracy may vary depending on the domain’s niche and specific traffic sources.
Validation Strategies:
- Cross-Referencing with Other Tools: Explore other traffic estimation tools, such as Ahrefs, SEMrush, or Alexa, to gain additional perspectives.
- Analyzing Website Analytics: If you have access to the website’s Google Analytics data, compare the reported traffic to the estimations provided by the tools.
- Evaluating Traffic Sources: Analyze the website’s traffic sources using tools like Google Search Console. This can provide insights into organic search traffic, referral traffic, and direct traffic.
- Considering Industry Benchmarks: Compare the estimated traffic to industry averages for similar websites. This can help determine if the estimations are within a reasonable range.
Reliable Tools:
- Ahrefs: Ahrefs is known for its comprehensive SEO toolkit, including traffic estimation features. It provides detailed information on keywords, backlinks, and organic search traffic.
- SEMrush: SEMrush offers a wide range of marketing tools, including website traffic analysis and keyword research. Its traffic estimations are generally considered reliable.
- Google Search Console: This free tool provides insights into a website’s organic search performance, including keywords, impressions, and clicks.
Conclusion:
It’s crucial to approach traffic estimations with a critical eye and employ multiple validation strategies. By cross-referencing data from different tools, analyzing website analytics, and considering industry benchmarks, you can gain a more accurate understanding of the domain’s actual traffic potential. Remember that traffic estimations are just estimates, and the true value of a website lies in its ability to generate revenue and achieve business goals.