I recently launched a website for my local business, mainly using Instagram which is very popular. I have also started to create content on TikTok, Facebook, Google Maps, Pinterest, and other platforms, although most of them do not have product or content yet. I plan to use artificial intelligence to remake product photos and potentially turn them into videos. The website includes a blog with content that I intend to optimize for search engine results pages (SERP) and frequently asked questions (FAQ) in SERP. However, I have noticed that I am struggling to rank higher than the top 15 results, which are dominated by Instagram and online stores that rent out similar products. One question I have is whether it is possible to outrank Instagram in search results, as I am currently ranked first on the same keywords on Bing, although I assume most others are as well. Additionally, I am seeking tools to enhance my local search presence, and I am considering using SEMrush which offers a discount for local businesses. However, I am encountering issues with registering on mapping services like Waze and Apple due to their own respective challenges.
It is definitely possible to outrank Instagram in local search results with consistent efforts. Focus on optimizing your Google Business Profile with accurate business details and engaging photos. Regularly update your business information across all directories, and encourage satisfied customers to leave positive reviews. For keyword research and performance tracking, consider using SERPtag to identify effective keywords and monitor your progress. Don’t overlook local backlinks and creating localized content on your blog to further boost your rankings.
Remember, local SEO can be challenging, especially when competing with large platforms like Instagram. Consistency across all platforms is key, so keep at it with your social media strategy and consider local partnerships.
While SEMrush offers discounts for local businesses, tools like Moz Local and BrightLocal can also be helpful for managing your local search presence.