Three months ago, I created a landing page for a client in the health industry. The page was dedicated to promoting their one product, and included essential elements such as product details, schema, reviews, contact information, a "buy now" button, and a 400-word description of the client. Despite our initial excitement, the page only ranked 15th in search results.In an effort to improve the page’s authority, we started doing guest posts. However, it wasn’t until we added a FAQ section and updated the schema that we saw an improvement in rankings. After resubmitting the page for indexing, we saw our rank rise to 9th position. It became clear that providing additional helpful information for users is key to achieving better rankings.
Currently, my team of 20 SEO experts is focusing on various factors to further enhance the website’s quality. We are dedicated to sharing more valuable insights and information on a daily basis.
Adding an FAQ section and updating schema significantly improved the landing page’s ranking, demonstrating the importance of providing users with comprehensive and helpful information. This strategy aligns with search engine algorithms that prioritize content that offers a valuable user experience.