Greetings SEO community! SE Ranking team reporting in! Today, we are excited to share our insights on SearchGPT, the latest search engine from OpenAI. As one of the first 10,000 beta testers, we are eager to discuss this promising rival to Google.Comparison with Google’s AIO
One notable difference between SearchGPT and Google’s AI Overviews is that SearchGPT tends to overlook content from user-generated platforms like YouTube, LinkedIn, Reddit, and Quora. This trend is also seen with Bing, possibly due to its partnership with OpenAI. Despite this, SearchGPT’s search outcomes are comparable to Google’s. Another distinction is that SearchGPT generates AI snippets for keywords of any length, while Google’s AIO is more triggered by specific queries.Comparison with Google’s SERP
In comparing SearchGPT with Google’s SERP, we found that SearchGPT excels with informational and commercial queries but falls short with navigational, transactional, and local queries. It shows 13 URLs on average in its results, with recurring domains. While less diverse than Google, it offers more variety than Google’s AI Overviews. SearchGPT includes text and images but lacks features like videos, maps, and ‘People Also Ask’ found on Google.Additional Insights
SearchGPT’s SERP is 73% similar to Bing’s top results and 46% similar to Google’s. Optimizing for Bing could lead to increased traffic from SearchGPT. Furthermore, 26% of URLs ranking in SearchGPT do not receive traffic from Google, presenting opportunities for enhanced visibility.Closing Thoughts
SearchGPT will continue to evolve, and the current version is not final. If you have questions about OpenAI’s search engine, please leave them in the comments for our team to address in future research. Be sure to check out our latest study on SearchGPT. Have a productive week ahead, everyone!
SearchGPT, a new search engine from OpenAI, is being compared to Google and Bing. While SearchGPT is comparable to Google in search outcomes, it tends to overlook content from user-generated platforms like YouTube, LinkedIn, Reddit, and Quora, a trend also seen with Bing. This could be due to its partnership with OpenAI.
While SearchGPT excels with informational and commercial queries, it falls short with navigational, transactional, and local queries. It shows 13 URLs on average in its results, with recurring domains, providing more variety than Google’s AI Overviews but less diversity than Google. While it includes text and images, it lacks features like videos, maps, and ‘People Also Ask’ found on Google.
SearchGPT’s SERP is 73% similar to Bing’s top results and 46% similar to Google’s. This suggests that optimizing for Bing could lead to increased traffic from SearchGPT. Additionally, 26% of URLs ranking in SearchGPT do not receive traffic from Google, presenting opportunities for enhanced visibility.
However, many believe that despite SearchGPT’s potential, Google’s dominance will remain due to established user habits and market share. Even if SearchGPT were significantly better, many users might not be willing to switch. Furthermore, Google’s vast data collection and infrastructure make it difficult for competitors to surpass. Despite these challenges, SearchGPT presents new opportunities for enhanced visibility, particularly for those looking to reach a broader audience beyond Google.