Hello! I am a freelance content writer looking to improve my knowledge of SEO. I currently use SEMrush, Google Keywords, and Answer the Public for keyword research. However, the industries I write for are extremely niche, making it challenging to find helpful data due to low search volume. I spend a lot of time filtering out irrelevant keywords that don't align with user intent.Some examples of my clients include a company that makes replacement parts for landfill flares, a business that manufactures tools for root canals, and a manufacturer of tar used in road construction and roofing. I dedicate a significant amount of effort into creating well-written and well-researched SEO blogs by interviewing subject matter experts for accurate information.
While I follow best practices for metadata and SEMrush recommendations, I struggle with obtaining backlinks due to the niche nature of the topics I cover. I have considered linking my articles to topics with limited coverage on Wikipedia, but I believe this goes against their policies.
I am seeking strategies to enhance my SEO efforts in the niche B2B space to expand my skills as a writer. Thank you!
Targeting highly specialized industries requires a nuanced approach to SEO. While traditional keyword research tools might struggle with low search volume, focusing on building authority and trust within your niche is crucial.
Here’s a strategy tailored for your situation:
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Deep Dive Content: Since your clients operate in niche markets, create in-depth, informative content that addresses complex and specific needs within those industries. Think of yourself as a resource for technical professionals. This could include:
- Case studies: Showcase successful applications of your clients’ products or services.
- White papers: Provide in-depth analysis on industry challenges and solutions.
- Tutorials and guides: Offer step-by-step instructions for using your clients’ products or services.
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Industry-Specific Forums: Participate in online forums and communities dedicated to your clients’ industries. Engage in discussions, answer questions, and provide valuable insights. This establishes you as a thought leader and can lead to natural backlinks.
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Target Long-Tail Keywords: While general keywords might have low search volume, explore long-tail keywords that are more specific to the unique problems your clients solve. For example, instead of “root canal tools,” focus on “dental tools for complex root canals.” Long-tail keywords might have lower search volume, but they often have higher conversion rates.
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Expert Interviews and Case Studies: Leverage your relationships with subject matter experts to create compelling content. Feature interviews with industry leaders or showcase successful projects using your clients’ products or services. This builds trust and credibility in your niche.
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Guest Blogging and Outreach: Target industry-specific publications and websites to write guest posts or contribute articles. This can expose your content to a wider audience and earn valuable backlinks.
Remember: Building authority in a niche market takes time and effort. By consistently creating high-quality, relevant content and engaging with your target audience, you can establish yourself as a trusted source and drive organic traffic to your clients’ websites.