Stepping into intermediate understanding of SEO strategy can you advise me on what to do for my client besides basic content, back links and blogs

I am currently creating a website for an almond milk cafe and am working on implementing SEO strategies to improve their online visibility. My goal is to have them rank well for keywords related to various types of milk, including almond, walnut, hazelnut, and other nut milks. How can I increase my rates for my services and deliver successful results at both a local and general level? Any tools and suggestions would be greatly appreciated. I am eager to improve my rates and demonstrate the effectiveness of my work.

Focusing on local SEO is crucial for an almond milk cafe. Start by claiming your Google My Business profile and ensuring it’s up-to-date with accurate information, including your cafe’s address, phone number, website, and hours of operation. Encourage customers to leave reviews, as this significantly impacts local search rankings.

Beyond basic content, consider crafting unique, engaging content that showcases your cafe’s specialty drinks, ingredients, and commitment to quality. This could include blog posts about the health benefits of almond milk, recipes for delicious almond milk lattes, or even behind-the-scenes glimpses into your cafe’s operations.

To expand your reach beyond the local level, focus on creating high-quality content that targets broader keywords related to nut milk. This might include articles comparing different types of nut milk, their nutritional value, or recipes using various nut milks.

Leverage online ordering platforms like DoorDash or Uber Eats to increase visibility and convenience for customers. These platforms often have built-in SEO features that can help your cafe rank higher in local searches.

For tracking and analysis, consider using Google Analytics to monitor website traffic, keyword rankings, and user behavior. This data will provide valuable insights for optimizing your SEO strategy and demonstrating your work’s effectiveness to clients.

Remember, delivering consistent, high-quality content, optimizing your website for relevant keywords, and building strong local citations are key to achieving successful results for your clients.