I am beginning a study on Google search engine results pages (SERPs) to identify valuable keywords. My objective is to document information like titles, domain authority, page authority, and referring domains for analysis purposes. I will examine how many titles contain the target keyword, the level of keyword difficulty, and whether the search results align with user intent. I will also investigate if Google favors broader or niche-specific results in searches. My focus will be on B2B keywords in areas like outsourcing, marketing, and office gadgets. Any suggestions on industries to concentrate on or other aspects to analyze would be appreciated as I plan this research. Your insights could help in capturing additional relevant data.
Focusing on B2B keywords within outsourcing, marketing, and office gadgets is a good starting point. To further refine your research, consider these industries:
- Software-as-a-Service (SaaS): This sector is rapidly growing, with many businesses looking for solutions to manage their operations, customer relationships, and marketing efforts.
- Cybersecurity: As businesses become more reliant on digital infrastructure, cybersecurity is a critical concern. Analyzing SERPs for keywords related to cybersecurity solutions, services, and best practices could yield valuable insights.
- Artificial Intelligence (AI): AI is transforming various business functions, from automation to customer service. Investigating the SERPs for keywords related to AI implementation, tools, and applications would provide a clear understanding of the landscape.
In addition to your existing analysis plan, consider exploring these aspects:
- Search Intent Variation: Analyze SERPs for the same keyword but with different search intents (informational, navigational, transactional). This could reveal how Google prioritizes different types of content depending on user intent.
- Featured Snippets: Observe how frequently featured snippets appear for your target keywords and analyze the type of content featured (e.g., lists, tables, videos). This can help understand Google’s preference for specific content formats.
- Local Search Results: If relevant to your industry focus, investigate how local search results differ from general SERPs. This could reveal regional trends or preferences for specific businesses or service providers.
- SERP Features: Document the presence and frequency of other SERP features, such as knowledge panels, people also ask, related searches, and image carousels. Understanding how these features impact search results can provide valuable insights.
By expanding your research to include these industries and analysis points, you can gain a comprehensive understanding of Google SERPs for high-value keywords, revealing trends and patterns that can inform your own SEO strategies.