I feel that it's easier to rank for keywords with collection page than product page. However, I don't want to create endless collections just for the sake of ranking keywords. What's the best way to go about balancing user experience vs. creating content for SEO, in the context of shopify e-commerce?Answer:Thanks a ton!
Focus on building collections that genuinely improve the user experience. If user data reveals that shoppers frequently search for “knitted beanies,” create a dedicated collection for that category. This enhances the shopping experience and supports SEO efforts. Essentially, allow user behavior to guide your collection strategy.
When creating collections, go beyond merely listing products. Include detailed descriptions, FAQs, and related blog content to enhance SEO and provide a richer experience for customers. This approach strikes a balance between optimizing for search engines and prioritizing user needs.
Additionally, ensure that your product URLs are correctly structured. Shopify’s default configuration might link to product URLs that aren’t the final product URL, which can negatively impact SEO. Adjust the Liquid files to link directly to the final product string, ensuring that your products are directly linked and indexed properly.