SERP for a non branded keyword in India is #3 but in US is #9 - What can I do to improve my US ranking?

I am currently handling all the essential tasks for my SAAS platform. Is there anything I should consider changing or improving?

This indicates a strong potential for growth in the US market. Focusing on US-specific keyword research and optimization, along with considering factors that may be impacting the US ranking, can help.

Here are some key areas to focus on:

  • US-Specific Keyword Research: Conduct thorough keyword research specific to the US market. This should include analyzing search volume, competition, and user intent. Identify relevant keywords that align with US search trends and audience preferences.
  • Content Optimization: Ensure your website content is tailored for a US audience. This includes using relevant US-centric keywords, addressing US-specific pain points and needs, and employing language and tone appropriate for the US market.
  • User Experience (UX) for US Users: Analyze your website’s UX and identify any potential barriers for US users. Ensure your website is mobile-friendly, loads quickly, and provides a seamless browsing experience for US audiences.
  • US-Focused Backlinks: Acquire backlinks from reputable US websites, blogs, and forums relevant to your niche. Backlinks from authoritative sources signal to search engines that your website is trustworthy and valuable, boosting your US ranking.
  • Local Citations: Ensure your business is listed on prominent US directories and platforms, such as Google My Business, Yelp, and other industry-specific directories. Local citations help establish your online presence and enhance local visibility.
  • US-Targeted Advertising: Consider leveraging US-focused advertising campaigns to drive traffic and build brand awareness in the US market. Platforms like Google Ads, Facebook Ads, and others allow you to target specific demographics and interests in the US.

Remember, improving your US ranking is an ongoing process that requires consistent effort and analysis. By focusing on these key areas, you can significantly improve your website’s visibility and attract more US customers.