"I am a solo developer working for a SaaS B2C company and seeking advice on maximizing SEO efforts. Any suggestions or tips on cost-effective strategies to improve search engine optimization would be appreciated. One idea I am considering is adding blogs and links to reputable websites."
Start by conducting a website audit using free or paid tools to ensure your site is functional, fast, and responsive. Optimize your HTML to avoid errors, prioritize fast loading pages through caching, image optimization, and minimizing database requests. Utilize H1-H6 tags to structure content, incorporating keywords in titles, meta descriptions, and URL slugs. Include LSI keywords and related terms to enhance page relevance.
Analyze competitors ranking on the first page to identify any missing elements and incorporate similar ideas into your content, maintaining originality. Consider using SEO tools like Ahrefs to study competitor backlinks and prioritize high-traffic links. Utilize strategies like press releases for “clean” link building.