I am new to SEO and am curious about realistic expectations. I am assisting a company with an established business but lacking a digital presence and understanding. They have recently launched a new website and plan to create content. There are numerous challenges to consider, such as being B2B, having no budget, limited resources (one person handling multiple tasks), and operating in a niche market. What outcomes can be expected in this situation?
It’s possible to achieve steady growth in organic search rankings over a 6-12 month period, even with limited resources and a no-budget approach. Prioritizing on-page SEO, including keyword optimization, is crucial. This involves ensuring your website content is relevant and valuable to your target audience. Creating quality content specifically tailored to your niche is essential for attracting and engaging visitors. While social media can be beneficial, it’s best to focus efforts on areas with the most potential impact, rather than spreading resources too thin.