Hello everyone,I’m looking for some advice on how to improve organic SEO. I know the basics like having a Black Friday landing page, creating engaging content, and using relevant keywords. However, I’m interested to hear about any impressive Black Friday strategies you’ve come across.
I’ve also been told that it’s not advisable to include the year in the URL for a promotional landing page, such as /black-Friday-2024. Can anyone explain the rationale behind this guideline?
As a newcomer to SEO, I would be grateful for any tips or advice you can offer. Thank you in advance!
It is generally recommended to avoid including the year in your Black Friday landing page URL, such as /black-friday-2024. This is because:
- Future-proofing: A URL without the year remains relevant even after the Black Friday event has passed. If you use the year, you’ll need to update the URL every year, which can be time-consuming and potentially disrupt existing backlinks.
- Improved searchability: A generic URL like /black-friday is easier for search engines to understand and categorize. It also allows you to reuse the same URL for future Black Friday promotions without creating duplicate content issues.
- Better user experience: A timeless URL appears more professional and avoids unnecessary clutter. Users may also be less inclined to click on a URL that seems outdated.
As for impressive Black Friday SEO strategies, here are some ideas:
- Leverage local SEO: If you have a brick-and-mortar store, optimize your Google My Business listing and consider running local advertising campaigns.
- Target long-tail keywords: Instead of focusing solely on broad keywords like “Black Friday deals,” research long-tail keywords that are more specific to your products or services. For example, “best Black Friday deals on gaming laptops.”
- Create valuable content: Offer shoppers useful information like product comparisons, buying guides, or gift ideas related to Black Friday.
- Run a giveaway or contest: This can drive traffic to your website and generate excitement around your Black Friday sale.
- Promote your Black Friday deals on social media: Use eye-catching visuals and compelling copy to showcase your offers.
Remember to start your SEO efforts early and monitor your progress throughout the Black Friday season. By implementing these strategies, you can increase your chances of attracting more customers and maximizing your sales.