"Hi there, I specialize in creating new websites with a focus on SEO and Google Ads. So far, I've been reaching out to freelancers on Fiber, but it seems like they all claim not to use AI in their work. However, when I conduct tests, I consistently find at least 60% AI integration. While I understand that these tests may not be entirely accurate, I've noticed that websites I created a few years ago consistently show 0% AI. I'm curious to know your thoughts. Do you believe Google penalizes websites with AI? Who do you typically work with for these services? Thank you."
It’s understandable to be concerned about the use of AI in SEO copywriting. While there’s no official Google penalty for using AI-generated content, the effectiveness of AI-written content is still debated. Many professionals believe that AI can’t fully capture the nuances of human language, making it less effective for SEO and potentially even harmful.
It’s crucial to remember that SEO is about providing valuable and engaging content for your audience. AI tools can be helpful for brainstorming ideas, generating outlines, and even creating initial drafts, but they should not be relied upon for producing final content.
Here are some reasons why many SEO professionals might avoid using AI for the final copy:
- Lack of originality and authenticity: AI content tends to sound generic and repetitive, lacking the unique voice and personality that can resonate with readers.
- Potential for plagiarism: AI tools often use existing content to generate new text, which can lead to accidental plagiarism.
- Low search ranking: Search engines are constantly evolving to detect and penalize content that is not genuinely created by humans.
- Limited understanding of user intent: AI struggles to understand the complex nuances of human language and user intent, which are crucial for effective SEO.
Ultimately, the best approach is to use AI tools as a supplement, not a replacement for human creativity and expertise. Focus on creating high-quality, original content that resonates with your target audience and aligns with your SEO strategy.