I previously had an article that ranked well but after a Google algorithm update, it dropped in ranking and traffic. I expanded and updated the article with new content, which boosted its ranking back up. However, in June this year, the article's ranking has started to decline again despite my efforts to improve it. I'm considering rewriting the article based on the original URL or creating a new, more in-depth article and redirecting the old one. I also had a negative experience when updating content on a page before. Should I avoid updating content on the old URL and create a new post instead?
It’s understandable to be frustrated with fluctuating search engine rankings, especially after putting in the effort to improve your content. It’s common for websites to experience ranking changes due to algorithm updates, and it’s not always easy to predict or control these fluctuations.
There are arguments for both approaches: updating the existing article or creating a new one.
Updating the existing article:
- Pros: It might be beneficial to update the existing article, especially if the content is still relevant and valuable to readers. You might have a stronger chance of maintaining or even improving the existing ranking by adding new information and updating outdated content.
- Cons: There’s always a risk that updating the existing article could negatively impact its ranking, particularly if the changes are significant.
Creating a new article:
- Pros: Creating a new article, especially one that is more in-depth and comprehensive, could potentially attract a wider audience and improve your overall website traffic. It might also be a good option if the existing article has become outdated or is no longer a good representation of your expertise.
- Cons: Creating a new article requires significant effort and time, and there’s no guarantee that it will perform better than the original. You also need to consider how to handle the old URL and ensure that it doesn’t become a dead link.
Recommendation:
Ultimately, the best approach depends on your specific situation and goals. If you have the resources and time, consider creating a new article as a separate piece of content. Redirect the old URL to the new article, ensuring that readers still have access to the information they need. Monitor the performance of both articles closely and make adjustments as needed. If you’re unsure, it’s always a good idea to consult with an SEO expert for personalized advice.