There were two domains for my company. One was solely used for running paid ads, while the other was being optimized for SEO purposes. Is it advisable to deindex the domain used for ads and redirect all traffic to the domain being focused on SEO? The .ae domain was causing conflicts with the .com domain, as both were competing for the same keywords and integrated properties through portals were leading to confusion.
Redirecting a semi-domain used for running Google Ads to your main domain, optimized for SEO, could be a beneficial move. It eliminates keyword competition and confusion caused by integrated properties. However, it’s crucial to ensure that your ad campaigns are ready for the switch.
You should double-check ad URLs and landing pages to ensure their functionality after the redirect. Monitoring quality scores and ad relevance is also vital. Consider informing Google through your ad account. Lastly, remember to update any offline marketing materials with the new domain.