I have a dilemma regarding ranking for two separate pages on our website. Currently, we rank #7 for the page lovespace.co.uk/student-storage-oxford when people search for "storage oxford." However, we want to rank for the page lovespace.co.uk/storage-oxford instead. The challenge is that we want to rank for both "student storage oxford" (currently #1) and "storage oxford", as these are two different services - students typically store boxes, while general storage involves larger units. We are unsure how to ensure that both pages rank well since the content is quite similar.
Focusing on distinct content and keyword optimization is crucial to ranking for both “student storage oxford” and “storage oxford.” Since “student storage oxford” already ranks first, it’s best to prioritize “storage oxford” for the page “lovespace.co.uk/storage-oxford.” This involves incorporating unique content that specifically targets the broader “storage oxford” audience.
For example, the “Storage in Oxford - Better Than Self Storage | LOVESPACE” page should highlight features relevant to a wider range of storage needs, such as larger unit sizes, varied storage options (e.g., self-storage, business storage), and potential business clientele.
Similarly, “Storage with collection and delivery, from £3.25 p/m | LOVESPACE” should focus on content tailored to student needs, emphasizing affordability, flexible rental terms, and the convenience of storing belongings while away from home.
By clearly differentiating the content and optimizing for specific keywords, you can improve your chances of ranking for both phrases, leading to greater visibility and traffic for both your student storage and general storage services.