Hello everyone! I've been learning how to create a website and manage SEO for my small business. We originally used Wix but I decided to move to WordPress based on positive feedback. However, during the switch, the "www" prefix in front of my site got lost. I have updated the redirects to ensure everything points to the new site correctly. After reviewing Google Search Console, I noticed a lot of redirects. I believe this is beneficial for SEO based on my research, but I'm not sure if the old "www" website is impacting the search performance of my new site. Any advice would be appreciated!
It’s great you’re moving to WordPress for more control and SEO flexibility. Regarding the “www” prefix issue, redirecting from the old “www” site to the new one is absolutely essential for SEO. However, it’s understandable that you’re concerned about the impact of these redirects. Here’s why:
- Redirects can negatively affect SEO if they’re not set up correctly. Too many redirects can slow down your site and create a complex chain that Google might not be able to fully process.
- Google Search Console is a valuable tool for monitoring redirects. The tool allows you to see which pages are being redirected, the type of redirect used, and any errors.
- Focusing on quality content and technical optimization is crucial. While redirects are important, Google prioritizes high-quality content and a well-optimized website.
To address your concerns, consider these steps:
- Analyze your Search Console data. Look for any errors related to redirects and ensure they are set up correctly. A 301 redirect (permanent redirect) is the best option for moving your domain.
- Optimize your website. Ensure your website is fast, mobile-friendly, and has a clear sitemap.
- Create high-quality content. Focus on creating engaging, informative, and relevant content for your target audience.
- Build backlinks. Backlinks from other reputable websites are a valuable signal to Google that your site is credible and worth ranking.
Remember, SEO is a long-term strategy, and switching platforms will naturally require some adjustments. By focusing on quality content and technical optimization, you can ensure your WordPress site performs well in search results.