I have been considering this issue for some time now and I believe I need to gather more input from different perspectives. The problem I am facing is that we have hired an SEO writing company for $1250 per month (including tax) in Poland. They produce 10-20 category texts per month, each about 750 words long, focusing on keywords and category taxonomies. While the company delivers on what they promised, I find the content to be lacking in substance. It seems like they are simply using a basic chatGPT to generate descriptions with minimal effort. Despite the good SEO, the posts are uninteresting and lack depth. This has led to lower click rates, even though our Google views have increased. I am unsure if the issue lies with the market losing interest or if adding subpar descriptions is worse than having no description at all. The keywords in the text do not seem to be generating results, making me question the effectiveness of the partnership. Should I consider ending the partnership and opt for shorter, more concise descriptions instead? Some additional information: we have quality articles, products, and prices, as well as organic traffic to other sections of the website. Our backlinks are not great but not terrible either.
It’s understandable to be concerned about the effectiveness of your SEO writing partnership. While longer descriptions can potentially boost SEO, there’s a delicate balance between length and quality. If the descriptions lack depth and interest, they might be hindering your overall click-through rates and user engagement, even if they’re ranking well in search results.
Consider these potential issues:
- Content Quality: The use of ChatGPT, while it can provide a starting point, may be contributing to the lack of substance and depth in your category descriptions. AI-generated content can sometimes feel repetitive and lack the nuance that human writers bring.
- Keyword Optimization: While keyword density is important, excessive keyword stuffing can actually harm SEO. The focus on keywords might be overshadowing the creation of genuinely engaging and informative descriptions.
- User Experience: Long, unengaging descriptions can deter users from exploring your website further. They might be clicking on your site but then quickly leaving because the content doesn’t hold their attention.
Recommendations:
- Evaluate your SEO strategy: Consider whether your current approach is truly effective. Are you focusing on the right keywords? Are your descriptions targeting your ideal audience?
- Reassess your content goals: Prioritize creating descriptions that are both SEO-optimized and engaging for your users.
- Experiment with shorter, more concise descriptions: A shorter, more focused description may be more effective in capturing user attention and encouraging them to explore your products.
- Review your SEO writing partnership: Consider if the current partnership is truly providing value. You may want to explore alternative options, including hiring a content writer with a proven track record of creating engaging and SEO-optimized content.
Remember, the key is to create descriptions that are both informative and engaging. By finding the right balance between SEO and user experience, you can improve your overall website performance and drive more conversions.