I am currently managing a website that receives over 2000 daily viewers and ranks for 5350 organic keywords. However, our SEO team seems to be falling short in terms of performance. With over 60 pages, blog postings, 1200 back-links, and great speed, our website still lags behind competitors who have over 40,000 organic keywords and higher traffic. We do not engage in PPC advertising. Could you provide suggestions on how to significantly increase our organic keyword count and estimate the time frame for implementation? Many SEO companies offer basic services, but we are looking for professional guidance to enhance our SEO strategy. Thank you for any advice you can provide.
To increase your organic keywords from 5,000 to 10,000 or more, consider these strategies:
Content Optimization:
- Keyword Research: Conduct thorough keyword research to identify high-volume, low-competition keywords relevant to your website’s content. Utilize tools like Ahrefs, SEMrush, or Google Keyword Planner to find valuable keywords.
- Content Quality: Create high-quality, informative, and engaging content that provides value to your target audience. Focus on long-tail keywords, which are more specific and less competitive.
- Content Updates: Regularly update existing content with fresh information, insights, and data to improve its relevance and rank higher in search results.
Technical SEO:
- Website Speed: Ensure your website loads quickly. Optimize images, compress code, and use a content delivery network (CDN) to improve page speed.
- Mobile Optimization: Make sure your website is responsive and optimized for mobile devices. Google prioritizes mobile-friendly websites in its search results.
- Internal Linking: Create a strong internal linking structure to guide users through your website and improve the flow of authority between pages.
Off-Page SEO:
- Backlink Building: Acquire high-quality backlinks from reputable websites relevant to your niche. Focus on building natural and organic backlinks through guest posting, forum participation, and social media engagement.
- Social Media Marketing: Promote your content on social media platforms to increase visibility and drive traffic to your website.
- Local SEO: If your business has a physical location, optimize your website for local search by creating a Google My Business profile and claiming local citations.
Timeframe for Implementation:
It’s challenging to provide an exact timeframe for increasing organic keywords. It depends on the complexity of your website, the competitiveness of your niche, and the quality of your SEO implementation. However, expect to see noticeable results after 3-6 months of consistent effort.
Professional Guidance:
Seeking professional SEO guidance can accelerate your progress. Engage with an experienced SEO agency or consultant who can provide tailored strategies and execute technical optimizations effectively.