Hello,My company used to have a premium listing in a popular print yellow pages in Germany, but we recently switched to curated online listings in various business directories to improve SEO.
My boss is unsure if it’s worth the money, as many of these directories seem spammy and have bad reviews. I’m skeptical that these sites will generate valuable backlinks.
I’m not convinced that people still use yellow pages, but I lack data to support my gut feeling.
Has anyone tried something similar? What were the results? Do you think it’s worth paying 400-500 bucks for this service?
Our company operates in the metal and electrical industry and has around 1500 employees.
Whether or not paid SEO listings are worth it depends on several factors, including the quality of the directory, the target audience, and the overall SEO strategy.
While some directories may be spammy and have bad reviews, others are reputable and can provide valuable backlinks. It’s important to research the directory thoroughly before making a decision.
There’s a consensus that people are less likely to use traditional yellow pages than in the past. However, it’s still important to consider the target audience and their preferred methods of finding businesses. If your target audience is likely to use online business directories, then investing in a listing could be beneficial.
It’s essential to remember that backlinks are only one aspect of SEO. Other factors, such as website content, technical optimization, and social media engagement, also play a crucial role in ranking high in search results.
Ultimately, the decision of whether to invest in paid SEO listings should be based on a thorough analysis of your target audience, your overall SEO strategy, and the reputation of the directory. It’s also important to consider the cost-benefit ratio and whether the investment will generate a positive return on investment.