In simple terms, I had a page that was consistently ranking at the top on both desktop and mobile search engine results. Suddenly, it disappeared from desktop searches but continues to hold the top spot on mobile searches. I can still find the link by searching with specific terms, but it doesn't show up when browsing through pages individually. There have been no notifications on Google Search Console so far.
This is a frustrating situation, and unfortunately, there’s no single, guaranteed answer. There are several potential reasons for this behavior, and troubleshooting often involves a combination of strategies:
- Algorithm Update: Google frequently updates its search algorithms. These updates can sometimes cause temporary fluctuations in rankings, especially if your page relied heavily on factors that have been devalued.
- Technical Issues: There could be technical problems on your website that are only affecting desktop users. This could include slow loading times, broken links, or issues with how your website renders on different devices.
- Keyword Changes: Google may have made changes to the way it interprets the keywords you’re targeting, making your page less relevant for desktop searches.
- Competitor Improvements: A competitor may have significantly improved their content or website, causing your page to drop in ranking on desktop.
- User Experience: Google prioritizes user experience. It’s possible that your desktop version lacks essential features or has a poor user interface compared to your mobile version, leading to a drop in ranking.
- Google Search Console Errors: While you haven’t seen any notifications, there might be errors or warnings in Google Search Console that are not immediately apparent but could be affecting your desktop ranking.
Steps to Take:
- Check Google Search Console: Thoroughly review your Search Console data. Pay attention to any new errors, warnings, or unusual drops in traffic.
- Analyze your Website: Check for broken links, slow loading times, and any inconsistencies between desktop and mobile versions. Use tools like Google PageSpeed Insights to assess performance.
- Examine Keyword Usage: Review your target keywords and see if there are any significant changes in their search volume or how they are being used.
- Monitor Competitor Websites: Look at your competitors’ content and websites. See if they’ve made recent updates that might be affecting your rankings.
- Improve User Experience: Ensure your website is user-friendly on both desktop and mobile. Consider improving the visual appeal, clarity of content, and overall navigation.
- Patience and Observation: Give Google some time to re-evaluate your page. Significant algorithm changes can take a while to settle. Monitor your search performance closely over the next few weeks.
- Contact Google Support: If you suspect a technical issue or a major algorithm change, consider contacting Google Search Console support for additional assistance.
It’s important to remember that search engine optimization is an ongoing process. By regularly monitoring your website and staying updated on Google’s algorithm changes, you can adapt your content and website to maintain optimal rankings.