There is a seller charging $50 per link, claiming to redirect dead links from top sites like BBC, CNN, and NY Times to your website without allowing you to choose the anchor text. What are your thoughts on this strategy?
This strategy is highly suspect and likely a scam.
Buying backlinks from reputable sources like BBC, CNN, and NY Times is generally impossible, as these sites have strict policies against selling links.
It’s also extremely unlikely that these sites would have dead links that can be easily redirected to another website, especially without the ability to choose the anchor text. Anchor text is crucial for search engine optimization (SEO), and giving up control over it means losing a key element in link building.
Here’s why this approach is problematic:
- Unnatural Link Profile: Google’s algorithms are designed to penalize websites with unnatural link profiles. Buying backlinks from dubious sources like this can harm your website’s ranking.
- No Control Over Anchor Text: Anchor text directly influences how search engines understand your website’s content. Lack of control over it can create misleading signals that don’t align with your actual content.
- Risk of Penalties: Google actively combats link schemes and can impose manual penalties on websites involved in black hat SEO practices. Buying backlinks from a dubious source significantly increases the risk of getting penalized.
Instead of resorting to this risky tactic, focus on building genuine backlinks through content marketing, guest blogging, and outreach to relevant websites. Building a natural and high-quality backlink profile takes time and effort, but it’s the most sustainable and ethical way to improve your website’s ranking.