"I discovered a specific keyword that only a few websites have written relevant articles about, while the rest of the search results are unrelated content. However, when I write an article relevant to that keyword, my article doesn't even appear in the top 100 search results. Why is this happening?"
Several factors could be contributing to your article not ranking despite targeting a low-competition keyword:
- Domain Authority and Page Authority: Your website’s overall authority plays a crucial role in search engine rankings. A new website or a website with low authority may struggle to rank even for low-competition keywords.
- Backlinks: Backlinks from reputable websites are a strong signal to search engines about your content’s quality and relevance. Without enough high-quality backlinks, your article might not be deemed authoritative enough.
- On-page Optimization: While you might be targeting the keyword, your on-page optimization might be lacking. This includes using the keyword naturally throughout the article, optimizing title tags and meta descriptions, and ensuring your website is technically sound.
- Content Quality: Even if your content is relevant, it needs to be high-quality, engaging, and informative to stand out. Search engines prioritize content that provides value to users.
- Algorithm Updates: Google and other search engines frequently update their algorithms. These updates can affect rankings, and your article might be affected by a recent change.
- Competition: While you mentioned low competition, there might be other websites using similar keywords or variations that are already ranking highly. You might need to further refine your keyword strategy.
It’s essential to understand that ranking takes time and effort. Building authority, acquiring backlinks, and optimizing your content are ongoing processes. Monitor your rankings, analyze your competitors, and continuously improve your content and website to increase your chances of ranking.