New to SEO, tips for beginners are greatly appreciated

Hello! I work as a virtual assistant and my client has offered me a raise if I can handle basic or possibly more advanced SEO for their website. So far, I have mainly focused on writing blog posts and updating meta descriptions and slugs on the website. The blog posts typically do not have many backlinks and mostly contain internal links.

Additionally, we are considering creating two websites - one for the current site and a separate one with a strong emphasis on blogs in order to increase traffic. However, I am unsure if this would be an effective strategy.

It seems that our website is not performing well in terms of ranking. If you are interested in viewing the website, you can visit citytekniq.com.

Keyword research is essential for SEO success. Tools like SERPtag can assist in tracking keywords and analyzing search engine results pages. Focusing on low-competition, high-traffic keywords found through Google Keyword Planner and incorporating them strategically into website content, meta tags, blogs, and pages can improve website ranking.