"Hello, I created a new app called 'Fimosa' without conducting extensive research. However, after purchasing a domain and launching the app, we discovered that the top result on Google is a penis disease called Phimosis. This has caused some concern, as search results are crucial in the app industry. Should I consider changing the name or focus on boosting SEO to improve rankings?"
It’s understandable that you’re concerned about the search results associated with your app’s name. The association with “Phimosis” could be detrimental to your app’s brand perception and user acquisition.
While focusing on SEO can help improve your app’s ranking, it might not be enough to overcome the negative association with the current name. A name change might be a better strategy to ensure your app is perceived positively and attracts the target audience.
Consider the following:
- Brand perception: A name change could help build a more positive brand identity, attracting users who are not deterred by the current association.
- User acquisition: A new name that aligns with your app’s functionality and target audience can improve your chances of acquiring users through organic search and app store discovery.
Ultimately, the decision depends on your app’s current traction, the cost of a name change, and your long-term vision for the app’s success.