There are several potential reasons why your website’s traffic from the “People Also Ask” feature on SERP has decreased, outside of content issues:
- Algorithm Updates: Google frequently updates its search algorithms. These updates can impact how websites are ranked and how the “People Also Ask” feature displays results.
- Search Intent Changes: The search queries that trigger the “People Also Ask” feature can change over time. This could be due to seasonal trends, news events, or simply shifts in user behavior.
- Competitor Improvement: Other websites might have improved their content or SEO, leading to them outranking you in the “People Also Ask” feature.
- Changes to Your Website: Any recent changes you made to your website, such as a redesign or updates to your technical SEO, could unintentionally affect your visibility in the “People Also Ask” feature.
- Reduced Visibility in SERP: Even if your website remains in the “People Also Ask” feature, your overall position in SERP might have declined, making it less likely for users to click through to your site.
- Keyword Saturation: The keywords used in the “People Also Ask” feature might have become too competitive, making it harder for your website to stand out.
To identify the specific reason for the traffic decrease, it’s crucial to analyze your website’s performance using tools like Google Search Console. This will help you understand how your website is performing in search results and provide valuable insights into potential issues.