"I am in a unique situation with my website. I launched it 8 months ago without any knowledge of SEO, focusing solely on design. The domain name I chose, which is also my brand name, is meaningful but unrelated to the products I sell. Recently, I discovered that my website ranks first for a keyword that is my domain name, which is not what I intended. Despite starting a content strategy with niche keywords, I have not seen any improvement. Visitors are still coming to my site using the sensitive keyword and leaving immediately. Is there a way to address this issue or should I continue focusing on my desired keywords for content?"
It is common for a website to rank highly for its domain name, especially if it is unique and memorable. However, if your website is ranking highly for a keyword that is not relevant to your products and you are not seeing success with your content strategy, it might be beneficial to address this issue.
One way to address this is by focusing on building content around the keywords that are relevant to your products. You can also look into redirecting the traffic from the irrelevant keyword to pages on your site that are more relevant to your products. This will help to ensure that visitors are finding the information they are looking for and are more likely to engage with your website. Additionally, consider expanding your content strategy to include long-tail keywords that are more specific to your products. This can help you target a more relevant audience and improve your chances of ranking higher for keywords that are actually related to your products.