"My client's website represents a group of car dealerships known as \"ABC\". This website, located at ABC.com, features both second-hand and used cars. The physical address listed on the website is where the business conducts administrative tasks, while the actual car dealership, named EFG, has a different address and phone number.There are two Google My Business profiles set up for this client, one for ABC and one for EFG. The EFG profile does not have its own website and instead redirects to ABC.com.
I am concerned about the impact of this setup on our SEO, as the website does not rank well in Google search results. Despite EFG having a high number of positive reviews and a strong presence in Google My Business, it seems that the website is not performing well.
I have noticed that other websites with poor content and design are ranking higher than our client, which is one of the largest dealerships in the city. I have also learned about the importance of maintaining consistent name, address, and phone number (NAP) across online platforms.
I am considering recommending the creation of a new website or a subdomain for EFG in order to improve our SEO performance. Would this be a viable solution?"
Creating a separate website or subdomain for EFG could be a viable solution to improve your SEO performance.
Having two separate Google My Business profiles with different names could be confusing for Google, particularly if one profile redirects to the other. Maintaining consistent NAP across all platforms is essential for ranking well in search results.
A dedicated website or subdomain for EFG would allow for a consistent NAP and provide a platform to showcase EFG’s unique inventory, services, and customer reviews. This could improve your ranking in search results, especially for local searches related to EFG.
However, it’s important to consider the following:
- Content quality: Ensure the new website or subdomain features high-quality, relevant content about EFG’s offerings and services.
- User experience: The website should be easy to navigate and user-friendly, as this is a factor in Google’s ranking algorithms.
- Technical SEO: Implementing proper technical SEO measures, such as optimizing website speed and mobile responsiveness, is crucial for optimal performance.
Ultimately, the decision to create a separate website or subdomain for EFG should be based on a careful analysis of your current SEO strategy, budget constraints, and the potential benefits of this approach. Consulting with an SEO expert could provide valuable insights and recommendations.