Migrating Location Pages to Subdomain

Has anyone ever transferred their business's location pages to a subdomain? If so, what were the outcomes?

Transferring location pages to a subdomain can have both advantages and disadvantages. A common approach is to structure the subdomain as “locations.yourbusiness.com”.

Advantages:

  • Improved SEO: Subdomains can help with keyword targeting for local SEO. Each location page can be optimized for its specific area, potentially leading to higher search engine rankings.
  • Easier Management: Having all location pages in one place makes it easier to manage content, update information, and track analytics.
  • Enhanced User Experience: A dedicated subdomain can create a more focused and organized experience for users searching for specific locations.

Disadvantages:

  • Potential Link Juice Loss: A subdomain may not pass as much “link juice” (SEO value) as a page on the main domain, which could impact overall SEO performance.
  • Increased Complexity: Setting up and managing a subdomain can be more complex than simply creating pages on the main domain.
  • Brand Confusion: If not implemented carefully, a subdomain can cause confusion for users and potentially dilute brand awareness.

Before making the switch, it’s important to weigh the pros and cons and consider factors such as:

  • The size and number of your locations: For businesses with a large number of locations, a subdomain can be a valuable tool.
  • Your current SEO strategy: Assess how the move might impact your current ranking and link profile.
  • User experience: Ensure the subdomain structure makes it easy for users to find the information they need.

Ultimately, the decision of whether or not to move location pages to a subdomain depends on your specific business needs and goals.