I have been given the responsibility of finding a way to efficiently manage over 70 business locations for local SEO on various platforms such as Google Maps, Apple Maps, GMB, Yelp, and others. While Google has a tool for managing multiple locations, it does not meet our specific needs. I am not aware of a single tool that can handle all platforms at once, but there may be one out there. Can you provide any guidance on where to start looking for such a solution?
There are a few approaches you can take to manage local SEO across multiple platforms for 70 locations.
- Utilize a combination of tools: While a single tool that manages all platforms may not exist, consider using a combination of tools that specialize in specific areas. For example, you can leverage Google My Business (GMB) for managing Google Maps listings and then integrate it with a platform like Yext or BrightLocal to manage listings across Yelp, Apple Maps, and other directories.
- Explore API integrations: Some platforms offer APIs that allow you to automate updates and manage listings programmatically. This approach can be more complex but can offer greater control and efficiency, especially for a large number of locations.
- Consider agency solutions: If you need a comprehensive solution and have the budget, consider working with a local SEO agency. Agencies often have the expertise and resources to manage multiple listings across various platforms efficiently.
- Manually manage with spreadsheets: While this is time-consuming, you can create spreadsheets to track your listings across different platforms. This approach may work for smaller businesses with a limited number of locations.
- Look for niche tools: There may be niche tools specifically designed for managing local SEO for certain industries or types of businesses.
Ultimately, the best approach will depend on your specific needs, budget, and technical capabilities. Thoroughly research different tools and platforms to find the solution that best fits your situation.