Looking for SEO Advice to Improve My Gold Buying Website

Hello everyone,

I own a gold buying business in NYC and I’m looking for SEO tips to attract more local sellers. My website, https://goldcityjewelry.net/, is designed to assist people with selling their gold to us.

I’m seeking advice on:

  • Keyword research: What are the best keywords to improve local search rankings for “sell gold in NYC”?
  • Local SEO: How can I optimize my website and Google My Business for local searches?
  • Content strategy: What type of content (such as blog posts, FAQs, guides) could enhance my site’s relevance and ranking?
  • Competitor analysis: Is there tools or strategies that can help me surpass my competitors in the NYC gold buying market?
  • Technical SEO: What technical issues could be impacting my website’s ranking?

Any advice or insights would be greatly appreciated!

To improve your website’s local search ranking for “sell gold in NYC,” focus on long-tail keywords such as “best place to sell gold in NYC” or “NYC gold buyers near me.” Use a keyword rank tracker like SERPtag to monitor your ranking for these terms. Optimize your Google My Business profile by adding photos, responding to reviews, and keeping business information up-to-date. Create content like guides on “how to sell gold” or “what to look for when selling gold in NYC” to attract potential customers. Utilize tools like Ahrefs or SEMrush for competitor analysis to gain insights into what’s working for your competitors. Conduct a website audit to identify technical issues such as slow load times or broken links that might be hindering your ranking.