Thank you for your assistance. I own a business with 3 locations, each with its own landing page that ranks well on Google. I have been advised to include links to these landing pages on my homepage, which currently has them in the sitewide footer. However, I am considering removing these links because the content on the landing pages is quite similar. I'm worried about potentially losing leads or confusing users with this setup. Any advice on what to do next? I want to balance improving organic ranking for the landing pages while also ensuring a good user experience.
It’s understandable to be hesitant about linking to location-based landing pages with similar content on your homepage. While internal linking can boost SEO, it’s crucial to prioritize user experience.
Here’s a balanced approach:
- Analyze user behavior: Use analytics tools to understand how users interact with your homepage. Are they clicking on the footer links to location pages? If not, it might be a sign that these links aren’t adding significant value.
- Focus on clear navigation: Instead of including all location pages on your homepage, consider creating a dedicated “Locations” page with clear links to each location. This provides a more organized and user-friendly experience.
- Emphasize local SEO: While linking to location pages from your homepage might not be essential, ensure your website is optimized for local search. This involves using location keywords, incorporating local business schema markup, and creating location-specific content.
- Prioritize unique content: If the content on your location pages is very similar, consider highlighting specific local offerings or services on each page. This will create more unique and valuable content for users and search engines.
By focusing on a clear navigation structure, optimizing for local SEO, and highlighting unique local offerings, you can effectively reach your target audience while maintaining a positive user experience.