Hello everyone,I have hired someone to work on my SEO in order to improve my local ranking. They are suggesting changes such as modifying the H1 on my page to something like “Expert [Service] in [Location]” and incorporating similar H2 headings. While I have no issue with this on my localized service pages, I am concerned about having “in [location]” repeated throughout my homepage. I typically only see location mentions on landing pages or dedicated localized service pages, and I worry that this might make my homepage look cluttered and potentially deter non-local visitors.
Any thoughts or suggestions on how to address this concern?
Instead of repeating the location multiple times, you can mention it once in the H1 or H2 and then use more general terms throughout the content. For example, you could say, “Your Trusted Service Provider” and then mention your location in a sentence or two within the body text.