When optimizing for a local service business that specializes in exterior contracting across multiple smaller towns rather than a single large city, it's important to consider the population sizes of the respective areas. For instance, if the main town has 24k residents and surrounding towns average around 10k, but there is a larger city within the service area with 70k residents, there is a decision to be made on whether to focus on optimizing for the smaller town, go for a more general approach for the entire area, or create specific location pages. Additionally, since the business offers services like roofing, siding, and decks, it may be best to keep the homepage content more general and then provide more specific information on separate pages dedicated to services and locations. Ultimately, the goal is to improve visibility in local search results, including ranking in the map pack for relevant keywords like "Roofing." Thank you for your insights!
A balanced approach is recommended for optimizing a local service business website across multiple smaller towns. The homepage should focus on broader, area-specific keywords while emphasizing main services like roofing, siding, and decks. Additionally, creating individual service and location pages targeting specific towns and their unique keywords is essential for covering both general and specific searches effectively. This strategy ensures visibility in local search results, including ranking in the map pack for relevant keywords like “Roofing.” This approach allows for a comprehensive SEO strategy that caters to both broader and specific search queries, ultimately increasing online visibility and attracting potential customers.