When I searched for the top 10 local SEO ranking factors, they were basically GMB profile requirements. Name being at the top and on-page SEO of a site being last. In between domain, mobile number, location, categories, and secondary categories, reviews, etc.Now I want to know what is the impact of business listing and bookmarking or to say link building on local SEO ranking?
Do backlinks help to rank a site on the local pack?
Answer:
While Google My Business (GMB) profile optimization plays a crucial role in local SEO, it’s not the sole factor determining rankings. Local SEO goes beyond the local pack and aims to improve your website’s visibility for searches with local intent.
Backlinks, particularly from relevant local sources like businesses, organizations, schools, and charities, can significantly impact local rankings. These backlinks contribute to your website’s authority and relevance in the eyes of search engines.
Beyond backlinks, building location pages on your website for each specific region you want to target is essential. This helps Google understand your geographic focus. Consistent and accurate information about your business across various online directories, including NAP (Name, Address, Phone number) data, is also crucial.
Creating high-quality, locally relevant content and engaging with local media and publishers can help earn citations and backlinks, further strengthening your brand presence and local SEO efforts.