I wanted to check and confirm my linking tactics, drawing on various sources of knowledge I've acquired. There are differing opinions on what is considered right and wrong in this area, but ultimately I am focused on achieving results. Here is my current approach:
- I am linking directly to the Home Page and around 20 main product pages through paid guest posts, with keyword anchor text related to the desired ranking keywords.
- I am also linking to the Home Page and main product pages through both free and paid directory submission sites, locally and globally.
- I am exploring cross-linking from certain websites to increase the SEO juice, such as posting links on third-party sites like Linktree and AllmyFaves.
- Additionally, I share all links on social media platforms like Facebook, X, and Pinterest.
While this approach may not align with Google’s guidelines, I have found it to be effective. I would appreciate any thoughts or suggestions on how to enhance this strategy.
While your linking tactics aim for results, it’s crucial to consider Google’s guidelines for a sustainable SEO strategy. Linking directly to your homepage and product pages from guest posts, directories, and cross-linking platforms can be beneficial, but overdoing it can raise red flags. Google prioritizes natural, high-quality backlinks. Focus on building relationships with reputable websites in your niche and earning links organically through valuable content. This can involve creating high-quality blog posts, infographics, videos, or other resources that other websites are willing to link to. Additionally, avoid using keyword-stuffed anchor text, as Google can penalize this practice. Instead, use diverse and natural anchor text that reflects the linked content.
Remember that sharing links on social media can contribute to brand visibility and traffic, but it doesn’t directly impact your SEO ranking as much as high-quality backlinks from reputable sources. By focusing on creating valuable content and building genuine relationships with other websites, you can improve your SEO performance in a sustainable and ethical manner.