Attention all SEO specialists!I am seeking assistance with a peculiar observation I have made recently. Whenever I share a LinkedIn post from our website (Investing in the Web), the LinkedIn post consistently ranks higher on Google than the original article on our site. Could there be a problem with our SEO efforts? Any insights on what could be causing this and potential solutions would be greatly appreciated. Thank you!
It’s common for social media posts, especially those on platforms like LinkedIn, to rank higher than the original content due to various factors:
- Freshness and Engagement: LinkedIn posts are considered fresh content by search engines, especially if they receive engagement (likes, comments, shares). This can boost their ranking temporarily.
- Social Signals: LinkedIn posts often have social signals like shares and comments, which Google considers as positive signals, increasing their visibility.
- Domain Authority: LinkedIn has a higher domain authority than many individual websites, making it easier for their posts to rank higher.
- Link Juice: The LinkedIn post likely links back to the original article, which can pass link juice and boost its ranking.
However, it’s important to remember that these factors may not always be sustainable. Your website’s content should still have strong SEO foundations for long-term success. Here are some potential solutions:
- Improve Your On-Page SEO: Make sure your website’s content is optimized for relevant keywords, has clear headings, and uses alt text for images.
- Build High-Quality Backlinks: Earn backlinks from authoritative websites in your industry. This can significantly improve your website’s domain authority and rankings.
- Promote Your Content: Share your website’s content on other social media platforms and relevant forums to increase visibility and generate backlinks.
- Analyze Your Competitors: Understand what keywords your competitors are ranking for and implement similar strategies.
By implementing these solutions, you can ensure that both your LinkedIn posts and original website content rank highly on Google.